Digital Doesn't Matter (and Other Advertising Heresies)

A continuously updated interactive book by Josh Sklar, with foreword by Jeff Goodby and insights from over 130 of the world’s top Mad Men breaking down how the advertising industry lost its way—and what the future will look like if we dont fix it.

Read the book however you want. Rearrange to best suit your interests manually by swiping and moving around the top-level topics and, if intrigued, dive in and explore in detail.

Create a more personal experience through the ability to comment, annotate, or submit your own stories, feedback and ideas. This will become an online platform to support our industry in its effort to keep up with what the 21st century throws at us.

Published by Heresy Press, LLC.